terra, is a small coffee shop and restaurant in the Blaj, Romania, where it intends to expand the business and open new branches / terra.sa / terra.pia / terra.coffee
The name “teRRa” means the origin, the source, which indicates, for example, the journey of the ingredients from the original source to the coffee to the table of its consumers. The store offers high-quality coffee and healthy snacks for a target audience that likes natural products and a cozy environment where they can relax.
The store sought us out to develop a visual identity that could be noticed in an already competitive region, through which it could express its commitment to its customers and specialized suppliers.
We started by designing a contemporary logo with exclusive characters that work in its reductions and applications.
Then we reflected this with the black, brown, and white colors that already exist inside the store. The colors allude to the brand's main values and provide a contemporary look. To reinforce the brand presence, we emphasize colors along with a modern graphic pattern, designing elegant, simple, and dynamic packaging.